Millions of current smokers became addicted when they were teens – and nicotine marketing targets adolescents today just as it did decades ago

37 million children aged 13 to 15 globally use tobacco. E-cigarettes are popular in the U.S., with 7.7% of students using them. Tobacco use starts in childhood, impacting brain development. Tobacco companies target youth through marketing tactics like cartoon imagery and product placement. Despite global efforts, tobacco companies continue to market to children and adolescents worldwide. Social media platforms are used to normalize tobacco use. Stronger regulations and awareness campaigns are crucial to protect youth from tobacco marketing. Educating young people about digital media literacy can help them critically evaluate tobacco advertising. Increased awareness is key to preventing youth tobacco consumption.