Meet the Zynfluencers: how nicotine pouches ignited a new culture war

Zyn, a brand of smokeless nicotine pouches, is gaining popularity as an alternative to traditional cigarette smoking. It is sold in circular tins and contains anywhere from 1.5mg to 9mg of nicotine per pouch, making it a discreet and convenient method of nicotine consumption. Many users, like 21-year-old David Dobbs, turn to Zyn as a smoking cessation aid. The product does not require spitting, distinguishing it from other smokeless tobacco, and has a range of flavors. Zyn is part of Philip Morris International's vision to "deliver a smoke-free future" and is marketed as a safer alternative to traditional tobacco products.