Large majority of young people exposed to e-cigarette advertising, finds study

Despite advertising restrictions in place, 85% of young persons, who were surveyed across four countries, reported being exposed to e-cigarette advertising on at least one type of media. In a cross-sectional online survey aimed at examining various factors associated with e-cigarette use among young people, The George Institute for Global Health surveyed approximately 1,000 persons aged 15 to 30 each in Australia, China, India and the United Kingdom. It assessed demographic characteristics, e-cigarette and tobacco use, number of friends and family members who vape and exposure to multiple forms of e-cigarette advertising (television, print, radio and social media).