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Influencers and freebies: Big Tobacco’s push to sell nicotine pouches in UK

Tobacco companies are exploiting a legal loophole to promote flavoured nicotine pouches as a fun and glamorous lifestyle product, including paying young influencers to plug the products online. The addictive pouches – sachets of nicotine tucked under the lip – are being pushed in Instagram campaigns, at music festivals and at lavish promo parties, the Observer has found. Companies are also running prize draws and handing out thousands of free samples to attract new customers in the UK.

August 02, 2023 by