How to eliminate the tobacco industry

April 07, 2026 by clivebates.com

How to eliminate the tobacco industry

Growing debate is emerging around the idea of a “tobacco endgame”, with some advocates calling for the complete elimination of the tobacco industry. However, this perspective is being challenged by arguments that such an approach is unrealistic and may even produce unintended consequences, including the expansion of illicit markets. The discussion suggests that efforts to suppress the industry through restrictive regulation can inadvertently reinforce the dominance of large incumbents or drive consumers towards illegal supply chains. Instead, a more pragmatic approach is proposed: aligning the incentives of tobacco companies with public health goals to accelerate the transition away from smoking towards lower-risk alternatives. At its core, the argument reframes the objective—not as eliminating the industry or nicotine altogether, but as achieving a rapid and sustained decline in smoking-related harm.


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