How Social Media Is Pushing Vapes on Young Indians

E-cigarette companies are luring young customers into nicotine addiction through social media. Vapes, initially seen as a healthy alternative, are now a global health crisis, with the Asia Pacific market projected to reach $59.4 billion by 2032. Manufacturers and influencers promote e-cigarettes online, falsely claiming benefits and targeting adolescents on platforms like Instagram. Despite bans in some countries, including India, sales continue online, posing serious health risks. Experts advocate for a complete ban worldwide, highlighting vaping's ineffectiveness in smoking cessation.