How big tobacco firms are using e-cigarettes to try to improve their image

December 02, 2024 by theconversation.com

How big tobacco firms are using e-cigarettes to try to improve their image

The tobacco industry, worth £730 billion annually, is evolving with e-cigarettes to broaden its appeal. Despite claims of commitment to health improvement, tobacco companies use manipulative messaging. They emphasize consumer choice and downplay their role in addiction. The rise of e-cigarettes, linked to misleading health promises, is concerning, especially among youth. Tobacco firms' narrative shift promotes confusion and obstructs public health policies. Clever renaming and lobbying add to the misinformation. Despite global suffering, big tobacco resists stricter regulations.

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