GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates

September 10, 2026 by 2firsts.com

GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates

GSTHR estimates about 200 million people worldwide use what it terms “safer nicotine products,” including vapes, heated tobacco, nicotine pouches and snus. The report says use of non-combustible products rose while smoking rates fell in 28 countries analyzed.

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