Government must distinguish between smoking and harm reduction tools, warns expert
May 09, 2025 by talkingretail.com
Government must distinguish between smoking and harm reduction tools, warns expert
Tomas Hammargren from bioceramic nicotine pouch brand KLAR stresses the importance of distinguishing smoking cessation products from those targeting youth. He supports harm reduction through safer nicotine alternatives, like nicotine pouches, to reduce health risks. Referencing Sweden's successful harm reduction model, he advocates for responsible regulations to prevent youth uptake and aid adult smokers. Hammargren urges policymakers to prioritize harm reduction and provide diverse, safer options for informed health choices, combating the appeal of youth-targeted products with harmful practices.
