Global Heated Tobacco Product User Estimates, 2014-2024: Descriptive Surveillance Study Using Manufacturer Disclosures
April 21, 2026 by jmir.org
Global Heated Tobacco Product User Estimates, 2014-2024: Descriptive Surveillance Study Using Manufacturer Disclosures
A study analyzed heated tobacco product (HTP) user estimates globally from 2014 to 2024. Two estimation approaches revealed an estimated 48.9 million users in 2024, potentially reaching 78.7 million. The data primarily relied on company disclosures, with an alternative approach using standardised consumption assumptions. A survey-based estimate across 35 countries reported 21.8 million users. Although uncertainties exist due to conversion assumptions and definitional disparities, the findings illustrate consistent growth trends and highlight the need for standardized surveillance methods in tracking the evolving landscape of tobacco and nicotine consumption globally.