Georgia targets tobacco-free status by 2040 amid surge in e-cigarette

January 21, 2026 by georgiatoday.ge

Georgia targets tobacco-free status by 2040 amid surge in e-cigarette

Georgia aims to be tobacco-free by 2040 but faces challenges due to increasing use of e-cigarettes. Despite progress in reducing tobacco use, consumption rates are high. The Tobacco Control Alliance urges action, emphasizing the need to curb alternative nicotine product use, particularly among the youth. To achieve the tobacco endgame policy, measures include taxing all tobacco equally, joining the Protocol to Eliminate Illicit Trade in Tobacco Products, and implementing plain packaging. Other recommendations involve restricting flavors, raising the legal age for tobacco purchase, and enforcing stricter regulations. Public support for these actions is high, emphasizing the need for political commitment to prioritize public health over tobacco industry interests.


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28.00% of the adult population are current smokers. There are approximately 834,000 current smokers in Georgia 52.40% of men are current smokers but only 7.80% of women.
SOURCE: GSTHR

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