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Follow Sweden’s example to unleash the life-saving potential of nicotine pouches in Europe

Swedish nicotine pouches have sparked an unwarranted moral panic across Europe. Countries are desperately seeking the right way to approach this novel product. Sweden is a nation with a history of snus usage spanning over 200 years and, recently, the birthplace of safer tobacco-free nicotine pouches. Instead of learning from Sweden and encouraging the adoption of an effective harm-reduction method, European countries are, at best, stigmatising and, at worst, prohibiting nicotine pouches. Our work as an organisation has revealed just how much is at stake.  Nicotine pouches save thousands of lives in Sweden; many more lives could be saved throughout Europe, too. 

October 06, 2023 by