FDA regulation of nicotine pouches can help prevent youth use, say Rutgers researchers
January 22, 2025 by whyy.org
FDA regulation of nicotine pouches can help prevent youth use, say Rutgers researchers
Nicotine pouches, like the Zyn brand, are gaining traction in the U.S. market as a smokeless alternative to traditional tobacco products. Recently, the U.S. Food and Drug Administration (FDA) authorized Zyn as a less harmful option compared to cigarettes and other smokeless tobacco products. While researchers see potential for harm reduction among smokers, they emphasize the need for stricter marketing oversight to prevent youth usage. Currently, nicotine pouch use among teens is low, with fewer than 2% of middle and high school students reporting use in the past year, according to the 2024 National Youth Tobacco Survey.