FDA bans sales of popular Vuse menthol, fruit flavored e-cigarettes

The Food and Drug Administration (FDA) on Thursday banned the sale of Vuse Alto menthol and fruit-flavored electronic cigarettes as part of its larger crackdown on vaping products marketed at young people. Vuse, made by R.J. Reynolds Vapor Co., is the most commonly sold e-cigarette brand in the country, the FDA said, and it has become increasingly popular among kids. Vuse Alto is the most popular sub-brand. The agency took action against three menthol-flavored and three mixed-berry-flavored products, with each flavor being offered in three nicotine strengths. The company must not market or distribute the products in the U.S., but they can submit a new regulatory application.