Family Tragedy Spurs One Man’s Drive to Cut Smoking in South Africa
April 29, 2025 by filtermag.org
Family Tragedy Spurs One Man’s Drive to Cut Smoking in South Africa
Kurt Yeo co-founded Vaping Saved My Life to promote tobacco harm reduction in South Africa. He switched from cigarettes to vapes after his father's smoking-related death and now advocates full-time. Yeo's VSML educates the public and challenges misinformation about vaping. Despite government opposition, he highlights how vaping can help combat smoking. Yeo's advocacy includes hosting a podcast, conducting surveys, and engaging with policymakers. South Africa faces challenges like the illicit cigarette trade and expensive smoking cessation aids. Yeo believes nicotine pouches could be a practical harm reduction solution. Policy changes aim to discourage vaping, but Yeo continues to fight for access to safer nicotine products to combat smoking rates.
