Exclusive: BAT pauses unlicensed US vape launch as FDA action accelerates
October 29, 2025 by reuters.com
Exclusive: BAT pauses unlicensed US vape launch as FDA action accelerates
British American Tobacco has suspended its pilot project to introduce an unlicensed disposable vape in the U.S., as the Food and Drug Administration intensifies its efforts to crack down on unregulated products and accelerate the approval process for licences. The previously unreported reversal by BAT (BATS.L) highlights the complex challenges major tobacco companies face in trying to compete with a surge of unregulated products—mostly from China—that have eroded profits in the $22 billion U.S. market for smoking alternatives.
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