Europe’s war against tobacco has a new target: Nicotine

January 09, 2024 by politico.eu

Europe’s war against tobacco has a new target: Nicotine

Europe is building up a head of steam to wage the next war on Big Tobacco. And this time, it’s not over deadly cigarettes but a product that contains no tobacco at all — the seemingly innocuous nicotine pouch. Still somewhat of an anomaly outside of Sweden, nicotine pouches are little bags of nicotine, flavoring and plant-based fibers that are placed under the lip to release a hit. Their popularity is growing: Analysis indicates that the market for nicotine pouches doubled between 2020 and 2021 in Croatia, the Czech Republic, Denmark, Slovakia and the United Kingdom. 


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