EU Nicotine Market Freeze Sparks Innovation Concerns

October 14, 2026 by brusselsmorning.com

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EU Nicotine Market Freeze Sparks Innovation Concerns

A nicotine “market freeze” would lock Europe into today’s options instead of allowing better, lower-risk products to emerge. Innovation should not be given a free pass, but it should be assessed through evidence, standards and real-world impact rather than blocked in advance. Freezing the market could leave cigarettes protected while future smoke-free alternatives are kept out. Europe needs regulation that can manage risk without closing the door on progress.

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