EU Flavour Ban Reaction

The World Vapers' Alliance opposes EU Health Ministers' support for a flavour ban on safer nicotine products like vaping and pouches. The ban disregards scientific evidence and public opinion, risking lives and promoting black market trade. The Alliance emphasizes the importance of flavors in aiding smoking cessation. They urge policymakers to prioritize harm reduction based on scientific research and public support. The EU Health Ministers' move bypasses democratic processes and neglects the voices of 54,000 citizens who oppose the ban. The organization calls for rejecting the proposal and focusing on evidence-based policies to protect public health and reduce smoking rates.