Endgame to Failure: How the Zero-Tolerance Campaign Against Nicotine Will Backfire

September 24, 2026 by c2cjournal.ca

Endgame to Failure: How the Zero-Tolerance Campaign Against Nicotine Will Backfire

Zero tolerance sounds clean until it meets real life. People do not stop wanting nicotine because policy declares the end of nicotine; they move towards whatever remains available, affordable and believable. That can mean illicit markets, continued smoking or mistrust of public health advice that refuses to distinguish between risk levels. A strategy built on eliminating nicotine may backfire unless it first deals honestly with why safer alternatives exist.

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