ELFBAR's CRISIS: How the Vape Titan Fell into a Siege of Compliance and Public Opinion

April 02, 2024 by 2firsts.com

ELFBAR's CRISIS: How the Vape Titan Fell into a Siege of Compliance and Public Opinion

ELFBAR, a global e-cigarette giant, faces compliance and public opinion challenges due to issues like attracting minors and environmental concerns. Starting with UK regulations on e-liquid standards, the brand has been under scrutiny in the US and UK for marketing tactics and underage appeal. Press coverage intensified, causing a global regulatory backlash and a ban on disposable e-cigarettes in the UK. ELFBAR's parent company, Heaven Gifts, responded with apologies, defenses, and increased PR efforts, including promoting environmental initiatives.


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