ELFBAR's CRISIS: How the Vape Titan Fell into a Siege of Compliance and Public Opinion
April 02, 2024 by 2firsts.com
ELFBAR's CRISIS: How the Vape Titan Fell into a Siege of Compliance and Public Opinion
ELFBAR, a global e-cigarette giant, faces compliance and public opinion challenges due to issues like attracting minors and environmental concerns. Starting with UK regulations on e-liquid standards, the brand has been under scrutiny in the US and UK for marketing tactics and underage appeal. Press coverage intensified, causing a global regulatory backlash and a ban on disposable e-cigarettes in the UK. ELFBAR's parent company, Heaven Gifts, responded with apologies, defenses, and increased PR efforts, including promoting environmental initiatives.
