Eight EU Capitals Want to Ban Products That Don’t Exist Yet
October 13, 2026 by weareinnovation.global
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Eight EU Capitals Want to Ban Products That Don’t Exist Yet
Banning products before they even exist is not precaution; it is policy closing its eyes to innovation. Eight EU capitals pushing restrictions on future nicotine products risk freezing the market around what already exists, including cigarettes. New products should face evidence, standards and scrutiny, not pre-emptive exclusion based on category fear. A smarter European approach would regulate risk as it emerges, while keeping the door open to technologies that could help move smokers further away from combustion.
