Duke Finds Artificial Sweeteners in Nicotine Pouches

April 09, 2025 by daily-pouch.com

Duke Finds Artificial Sweeteners in Nicotine Pouches

Researchers at Duke School of Medicine found artificial sweeteners in popular nicotine pouch brands like Zyn, VELO, and On! through chemical analysis. The study aims to emphasize the need for stricter regulations on nicotine pouches for youth. The research suggests that sweeteners are added to mask bitter flavors, not to target young consumers. The paper critiques the assumption that sweetness attracts younger users. Removing sweeteners could deter both youth and adults from using nicotine pouches. Overall, the controversy around sweeteners in nicotine pouches highlights a misunderstanding of consumer preferences and marketing strategies.


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