Control & Crisis | Relentless Pursuit of New Forms of Harm | RegWatch

For many years, the primary goal of tobacco control policy was to achieve what public health called the “tobacco endgame,” a goal that tobacco control pursued relentlessly. That is until nicotine vapes upended the “quit or die” narrative and swiftly became the number one tool for smoking cessation, an outcome derided by many within public health, leading to a new endgame: the end of nicotine. Joining us today to talk about public health’s pursuit of a nicotine endgame is Clive Bates, tobacco control policy expert and former Director of Action on Smoking and Health (UK). Bates says the purpose behind the moral panic over vaping is to sustain tobacco control’s business model, necessitating a pursuit of “new forms of harm.”