Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy

September 29, 2026 by 2firsts.com

Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy

The risk continuum should be central to tobacco policy because not all nicotine products carry the same harm. Cigarettes sit at the highest end because they burn tobacco, while smoke-free alternatives can reduce exposure for adults who switch completely. That distinction is not a technical detail; it is the basis for proportionate regulation, honest communication and better choices for smokers. Tobacco policy becomes more effective when it reflects levels of risk instead of treating nicotine as one category.

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14.10% of the adult population are current smokers. There are approximately 39.8 million current smokers in United States 17.10% of men are current smokers but only 11.10% of women.
SOURCE: GSTHR

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