Clearing Up Misperceptions About Fourth-Tier Cigarettes

April 11, 2024 by convenience.org

Clearing Up Misperceptions About Fourth-Tier Cigarettes

Fourth-tier cigarettes, experiencing growth, defy industry trends. Ernie Teague of Cheyenne International suggests retailers reassess this category. NACS data shows 1% growth amidst a 3.2% decline. Teague challenges misconceptions of quality vs. value. Consumers seek affordability without sacrificing taste and consistency. Retailers can tailor offerings to diverse budgets. Partnering with value providers ensures reliable compliance and promotions. Cheyenne International aids retailers with marketing programs. Fresh approaches to merchandising can enhance visibility.

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