Canadian Alcohol Sales Continue To Decline While Cannabis Sales...
April 08, 2026 by internationalcbc.com
Canadian Alcohol Sales Continue To Decline While Cannabis Sales...
Canada is experiencing a notable shift in consumption patterns, with alcohol sales continuing to decline while cannabis sales move in the opposite direction. Recent data show that alcohol revenue fell by around 1.6% in the 2024–2025 fiscal year, marking the fourth consecutive annual drop despite rising prices. At the same time, legal cannabis sales increased to approximately $5.5 billion, reflecting steady growth in the regulated market, although at a slower pace than in previous years. This divergence highlights a broader change in consumer behaviour, with Canadians—particularly younger demographics—gradually reducing alcohol consumption while exploring alternative products. The trend is contributing to a wider discussion about evolving social norms, public health awareness, and how regulatory frameworks are adapting to shifting demand across different substance categories.
10.60% of the adult population are current smokers. There are approximately 3.5 million current smokers in Canada 13.10% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
