Canada’s individual cigarette warnings are ultimately smoke and mirrors

In the realm of legislative overreach, there are few things more emblematic than the Canadian government’s recent move to force tobacco companies to emblazon individual cigarettes with warning messages. While the intention to safeguard public health is admirable, this measure reeks of pointlessness and misdirection. In the grand scheme of tobacco control, this endeavour is akin to placing a band-aid on a leaking dam. More importantly, if this trend extends to Britain and impacts vapes, it risks undermining more effective deterrents while setting a dangerous precedent.