BIR bans sale of cigarettes, vape products below floor price

MANILA – The Bureau of Internal Revenue (BIR) recently released the updated floor price of vape, cigarettes, and heated tobacco products, noting that sellers are prohibited from selling these products below the floor price. The updated floor price was contained in the BIR's Revenue Regulation (RR) 16-2024 issued on Sept. 16. "We are warning all e-marketplaces, online sellers, retail sellers, suppliers and distributors that are selling vape, cigarettes, and heated tobacco products below the floor price. This is a criminal violation penalized by imprisonment of the seller," BIR Commissioner Romeo Lumagui Jr. said in a statement on Wednesday.