Biomarkers: An exciting way to assess the potential of smoking alternative products

How often have you seen a health body talk about smoking alternative products and then hand-wave them away because we don’t have enough long-term research to say they are safe? I’ve personally lost count. The frustrating thing about these arguments is that novel products will never come with 20 years of clinical research behind them. Instead, health experts will sit on their hands and let people smoke combustible cigarettes instead of recommending alternative harm-reduction products. Deaths and smoking-related illnesses pile up because many medical professionals are afraid to stick their necks out.