Big Tobacco Is Now Under the Zynfluence
March 28, 2024 by bloomberg.com
Big Tobacco Is Now Under the Zynfluence
For Big Tobacco, the ideal user of one of its nicotine pouches is an older ex-smoker who indulges in the tiny packets to get their daily dose of the stimulant. But so-called “Zynfluencers” cropping up on TikTok to extol the virtues of Zyn, produced by Philip Morris International Inc., are sparking a frenzy over whether young people who have never smoked are getting hooked on them. The debate over Zyn, as well as Velo from rival British American Tobacco Plc, is eerily similar to that which engulfed vaping around five years ago.
18.30% of the adult population are current smokers. There are approximately 48.7 million current smokers in United States 21.60% of men are current smokers but only 15.20% of women.
SOURCE: GSTHR
