Belgium launches next 'buddy' campaign to help friends quit smoking together

May 06, 2025 by brusselstimes.com

Belgium launches next 'buddy' campaign to help friends quit smoking together

Belgium's Foundation Against Cancer launches the 'Buddy Deal' campaign for the fourth year, promoting quitting smoking with a friend following concerns about e-cigarette addiction. The initiative led by actor Mathias Vergels aims to combat anxiety and depression caused by smoking. The campaign encourages participants to join online for support, offering distractions and events. E-cigarettes are also targeted, as bans on disposable vapes and displays are implemented. The initiative emphasizes the importance of health-conscious quitting and mental well-being.

brusselstimes

21.00% of the adult population are current smokers. There are approximately 2.0 million current smokers in Belgium 26.00% of men are current smokers but only 19.90% of women.
SOURCE: GSTHR

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