You slip the pouch between your cheek and gum. It’s a small bag made of material that allows the contents to seep easily into your mouth. Made me think of a tobacco chaw, except the pouch doesn’t contain tobacco. Only nicotine in powdered form.
Allegedly this is why the product is ‘safer’ than tobacco – no tars or other toxins, just nicotine. Which as we mentioned is highly addictive.