BAT launches Omni™

September 19, 2024 by tobaccojournal.com

BAT launches Omni™

British American Tobacco introduced Omni™ at its Transformation Forum in London, aiming to promote a Smokeless World using science and innovation. The resource compiles studies on reduced-risk products, Tobacco Harm Reduction, and aims to address industry and societal challenges. Omni™ invites stakeholders to engage in discussions on THR policies towards achieving a smoke-free future. The initiative emphasizes switching smokers to safer alternatives and highlights the potential of reduced-risk products in transitioning to a smoke-free society.

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