BAT debuts herbal-flavored nicotine heated cigarette in EU

British American Tobacco Plc is among several global tobacco manufacturers who are turning to herbal nicotine options in response to a European Union ban on flavored heated tobacco cigarette products. According to Reuters, BAT began selling in September its herbal rooibos tea version of glo (not available in the U.S.) in nine European markets — Bulgaria, Croatia, Cyprus, Czechia, Germany, Greece, Latvia, Lithuania and Romania — as part of a planned global push. Heated cigarettes are marketed as potential reduced-risk alternative for nicotine to traditional cigarettes.