BAT calls for smarter regulations to achieve smokefree ambitions

BAT’s Chief Strategy and Growth Officer, Kingsley Wheaton, has called for smarter regulation and greater collaboration in order for countries to achieve their smokefree ambitions. [...] Kingsley said: “For Tobacco Harm Reduction to work, we need a level playing field of smarter regulation, better enforcement, a consistent and compelling science foundation, and the collective desire to help shape a sustainable future together for consumers… We must join forces externally with regulators and policy makers to try and create catalysts for positive change if smokefree ambitions are to be met.”