Altria Plans New Blueberry Vape Products — and Will Keep Them Away From Kids

February 23, 2024 by bnnbloomberg.ca

Altria Plans New Blueberry Vape Products — and Will Keep Them Away From Kids

Altria Group Inc. plans to introduce new blueberry and watermelon vape products for adults only, using Bluetooth technology to prevent underage use. CEO Billy Gifford announced the tobacco giant's submission to the FDA and its expansion goals at a conference. The company aims to increase stores selling its products and estimates an international market worth $35-50 billion. Additionally, Altria intends to expand distribution of its oral nicotine pouches in Sweden and the UK.

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