After decades fighting Big Tobacco, Cliff Douglas now leads a foundation funded by his former adversaries

Cliff Douglas, long an anti-smoking activist, is now the president of Global Action to End Smoking. His career includes being a key figure in an ABC News investigation on tobacco manipulation, leading to the FDA's regulation of cigarettes in 2009. Taking the helm of the controversial Foundation for a Smoke-Free World, Douglas aims to bridge gaps in tobacco harm reduction debates. While criticized for ties to Philip Morris, he emphasizes independence and plans to rename the foundation, distancing it from tobacco funding. Facing skepticism, Douglas advocates for practical steps towards reducing smoking rates and fostering collaboration in public health efforts.