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A Flavour Ban on Heated Tobacco Products has Gone Into Effect Across the European Union

On November 23rd 2022, the European Union (EU) passed a measure banning the sales of flavoured heated tobacco products within the EU. This regulation is part of Europe’s Beating Cancer Plan, which aims to reduce the number of people who use tobacco in the EU to lower than 5% by 2040, when currently, about 25% of the population does. The flavour ban was implemented by July 23rd, 2023, and applied by October 23rd. In 2016, the EU introduced the Tobacco Products Directive (TPD), which primarily focused on traditional tobacco products and vaping products. Heated tobacco products fell into a regulatory gray area, leading to calls for more specific rules. [...]

October 26, 2023 by