A consumer-friendly harm reduction approach works better than one-size-fits-all policies

Sweden's successful harm reduction model, including the use of Snus and other nicotine alternatives, has significantly reduced smoking rates and associated health risks. Nigeria can learn from Sweden by increasing accessibility, acceptability, and affordability of harm reduction products to tackle its high smoking rates. With nearly 30,000 smoking-related deaths in 2022 and 4.5 million current smokers, Nigeria faces a pressing public health challenge. Emulating Sweden's approach could lead to improved outcomes and a smoke-free future. The Swedish model's success underscores the need for diverse cessation options, public awareness campaigns, and reduced taxes on safer nicotine products.