Stories

Join us for a fast-moving roundup of the most significant tobacco harm reduction developments of 2025. From FCTC COP11 controversies and global bans to new scientific insights, advocacy efforts, and major policy shifts, Will Godfrey breaks down the year’s biggest stories. Discover where progress is being made, where setbacks continue, and how real-world consumers are shaping the future of safer nicotine.

In a breakthrough study published in Acta Odontologica Scandinavica, researchers reveal that innovative snus pouch designs can prevent mouth sores and irritation. This finding, involving Swedish dentists, highlights how minor changes in snus products can significantly reduce oral mucosa damage. Entrepreneur Bengt Wiberg's startup, Stingfree AB, developed technology to protect snus users' gums after he experienced irritation. The research counters misconceptions about snus, positioning it as a safer alternative to smoking. It refutes EU opposition based on oral health concerns, emphasizing that technical advancements can enhance the safety profile of nicotine products and promote a more balanced approach to risk assessment.

In a slow shift towards tobacco harm reduction, the FDA took steps in 2025 by authorizing some nicotine pouches and Juul vapes. Despite past obstacles and misinformation, the agency acknowledged the benefits of safer nicotine products. A pilot program was launched to streamline the authorization process, with hopes to increase efficiency and offer more choices to help smokers quit. However, to achieve significant public health gains like countries such as Sweden, experts urge the FDA to authorize a wider range of safer nicotine products and implement practical reforms. Supporters emphasize the need for clear communication and education to combat smoking-related illnesses effectively.

A study from Columbia University Mailman School of Public Health reveals increasing cannabis use and co-use with nicotine products among young adults in New York City. Different forms of cannabis, including vapes and edibles, are popular. The research emphasizes the need to understand health effects and patterns of cannabis use, which have been largely overlooked. The study, published in Tobacco Induced Diseases, calls for increased public health education on the risks of cannabis and nicotine co-use. Findings suggest a growing trend of cannabis consumption, urging further investigation due to evolving social norms and availability of cannabis products.

B.C. Attorney General Niki Sharma announced the province's civil claim against JUUL, alleging the company targeted youth with addictive products. Premier David Eby aims to hold JUUL accountable, comparing it to actions against tobacco and opioid companies. Filed under the Vaping Product Damages and Health Care Costs Recovery Act, the claim accuses JUUL of contributing to a public health crisis. The move is supported by lawyer Rob Cunningham from the Canadian Cancer Society. The province seeks to recover public health costs and holds other manufacturers accountable. Tough action follows success in reducing smoking rates, with JUUL targeted due to existing lawsuits and evidence.

Recent stories about Dutch teens seeking medical attention after vaping and Belgian kids reportedly exposed to opioids through vapes are causing alarm. However, the actual data shows that while teen nicotine use is a concern, the numbers of severe cases are small. Evidence suggests vaping is less harmful than smoking for adults. The issue of opioids in vapes is serious but mainly linked to illegal products, not those from regulated shops. Policy responses should focus on targeted enforcement against illicit products and providing support for nicotine addiction in teens. It's crucial to base policies on evidence rather than misinformation or fear.

Over half of cigarettes bought in Australia are from the black market, costing taxpayers up to AU$11.8 billion yearly and impacting public health and safety. The illicit tobacco trade undermines efforts to reduce smoking rates, with the black market share estimated at 55-60%. The high excise rates led to this surge, with legitimate packs now over AU$40 while illicit packs go for less than AU$15. Lowering excise rates could increase revenue but risks health consequences, emphasizing the need for stronger enforcement. Shuhyta advocates against excise reduction, urging smokers to choose legal options to combat the illicit market and its associated risks.

Mexico’s Senate has approved major legal reforms that introduce harsh penalties—up to eight years in prison and fines of up to 226,000 pesos—for producing or selling vapes and e-cigarettes. The pro-government majority passed the changes to the General Health Law, and the bill now only needs President Claudia Sheinbaum’s signature, which she is expected to give. Critics argue the measures are excessively restrictive.

Former Union Minister and BJP MP Anurag Singh Thakur filed a complaint to Lok Sabha Speaker Om Birla, alleging that an AITMC MP used an electronic cigarette inside the Lok Sabha chamber. Thakur said the act was witnessed by several members and reported to the Chair during Question Hour. In his letter, he described the incident as a serious violation of parliamentary rules and relevant laws.

The World Health Organisation praises Vietnam's National Assembly for banning e-cigarettes and heated tobacco products to protect public health. The decision, made a year ago and reinforced this week, aims to safeguard young people from the harmful effects of nicotine on brain development and long-term health risks. The WHO emphasizes that allowing any loopholes in the ban would undermine its effectiveness. Dr. Angela Pratt highlights the importance of upholding the ban to prioritize health over short-term economic gains. Restrictions on investment and commercial activities related to these products are crucial to enforcing the ban effectively.