37 Million children aged 13-15 use tobacco because tobacco industry ‘actively targets’ teens: WHO report

The tobacco industry is targeting teens with harmful products like e-cigarettes, leading to an estimated 37 million children aged 13-15 using tobacco worldwide. WHO warns that e-cigarette use among adolescents surpasses that of adults, with alarming rates reported in the European region. Despite progress in tobacco control, the rise of new nicotine products poses a serious threat to youth. WHO Director-General emphasizes the industry's deceptive marketing tactics towards children and urges for strict regulations to prevent harmful addiction. Governments are urged to take immediate action to protect young people from the dangers of tobacco and nicotine products.