Young people’s views of nicotine pouches in the UK

November 06, 2025 by natcen.ac.uk

Young people’s views of nicotine pouches in the UK

A study in the UK examined young people's views and use of nicotine pouches, with findings showing high awareness and experimental use, especially among boys. School staff were largely unaware of the pouches. The research recommends enforcing restrictions on sales to under 18s, and regulating marketing and packaging to protect youth. Older boys were found to use pouches discreetly, with reports of adverse effects from users, including gum pain and sickness. The study involved 16 focus groups and interviews with school staff, conducted in Scotland by the Scottish Centre for Social Research. The data highlighted the need for stricter regulation on nicotine pouches to safeguard the well-being of young people.


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11.80% of the adult population are current smokers. There are approximately 6.7 million current smokers in United Kingdom 13.60% of men are current smokers but only 10.10% of women.
SOURCE: GSTHR

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