WVA attacks EU ‘Safe Hearts Plan’ for ignoring harm reduction

December 18, 2025 by worldvapersalliance.com

WVA attacks EU ‘Safe Hearts Plan’ for ignoring harm reduction

The European Commission's Safe Hearts Plan aims to address cardiovascular issues by involving safer nicotine products in harm reduction. Despite smoking's impact on heart health, EU smoking rates have barely decreased. The plan's failure to prioritize harm reduction may delay the 5 percent target by 2040 to 2100. The World Vapers' Alliance criticizes the plan for overlooking the benefits of alternatives like vaping and snus used successfully in countries such as Sweden. The Alliance suggests the EU should adopt risk-based regulation to achieve smoke-free goals, as demonstrated by successful examples in countries like Sweden, the Czech Republic, and Greece.

cta

December 18, 2025 by clearingtheair.eu

EU to fast track new nicotine laws: proposal expected next year

The European Commission will fast track revisions to tobacco control laws, aiming for a proposal in…

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