Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales
January 14, 2026 by truthinitiative.org
Viral “Zynfluencer” TikTok videos may be linked to growing oral nicotine pouch sales
A study by Truth Initiative found a surge in TikTok content featuring pouch products, correlating with a significant growth in oral nicotine pouch sales. The analysis spanning from January 2021 to October 2023 revealed a spike in viral TikTok videos related to pouches, leading to a sales increase of over 12 million units. This trend continued with the market growth rate surpassing 20 million units the following month. The researchers suggest a link between the prevalence of pouch-related TikTok videos and the market expansion, indicating a potential relationship between social media virality and the normalization of nicotine pouch use.
January 14, 2026 by go.com
Viral 'Zynfluencer' videos may be linked to growing nicotine pouch sales
Researchers say they analyzed thousands of videos with nicotine pouch-related hashtags.
