Vaping: A disruptive innovation of smoking and rapidly replacing cigarettes
November 05, 2025 by johnmenadue.com
Vaping: A disruptive innovation of smoking and rapidly replacing cigarettes
"Disruptive innovations" revolutionize markets by meeting consumer needs in new ways. The shift from cigarettes to safer nicotine products is akin to the transition from combustion engine cars to electric vehicles. Vaping, heated tobacco products, and nicotine pouches have gained popularity, with over 140 million users worldwide. Despite rapid growth, some countries resist these alternatives. Policies in the US and New Zealand support the transition, while Australia faces challenges due to restrictions leading to a growing black market. Ultimately, the trend towards safer nicotine options is reshaping the market, asserting its importance over traditional cigarettes globally.
