The new nicotine product replacing e-cigarettes to addict teens

July 15, 2025 by washingtonpost.com

The new nicotine product replacing e-cigarettes to addict teens

Nicotine use among teens saw a decline from a peak in 2019 but is now threatened by the popularity of nicotine pouches. These pouches, marketed as a safer alternative for adults, are addicting a new generation to nicotine, undoing public health progress. Nicotine poses significant health risks, impacting brain development and increasing addiction. Pouches, with various flavors and high nicotine content, appeal to youths with discreet use and social media marketing. Policy solutions include restricting access, banning flavors, and curbing advertising, despite opposition from tobacco companies. These companies, targeting young users, aim to maintain a steady demand for nicotine products.


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