Nicotine pouches use increases among young men as 'targeted' marketing continues
December 19, 2025 by thenews.com.pk
Nicotine pouches use increases among young men as 'targeted' marketing continues
Nicotine pouch use is rising among young men due to targeted marketing, with about 7.5% of 16-24-year-old men using them. Many users also smoke or vape, with some trying to quit smoking. The effectiveness of pouches in smoking cessation needs further study. Sales are increasing, driven by youthful consumers. Regulations are being considered to restrict sales to under 18 and control marketing. The study suggests monitoring the new regulations to balance harm reduction potential. Nicotine pouches are banned in some countries and facing restrictions in others.
