Nicotine pouches: solution or smokescreen?
December 01, 2025 by spectator.co.uk
Nicotine pouches: solution or smokescreen?
In Europe, there is a growing focus on reducing tobacco use through generational smoking bans and stricter regulations. Philip Morris International aims for most of its revenue to come from smoke-free products like Zyn by 2030. A discussion sponsored by PMI explores how nicotine pouches can aid the shift to a smoke-free future, featuring perspectives from their chief communications officer and a Swedish MEP. The conversation delves into whether PMI's motives are genuine or business-driven, lessons from Sweden's smoke-free goals, and the scientific aspects. The Spectator maintains editorial independence in this sponsored podcast.
9.90% of the adult population are current smokers. There are approximately 867,000 current smokers in Sweden 11.70% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
