Nicotine pouches glamourized on social media, little talk about risks for youth, study finds
December 04, 2025 by cbc.ca
Nicotine pouches glamourized on social media, little talk about risks for youth, study finds
Researchers at UBCO warn that TikTok videos glamorizing nicotine pouch use are shaping a trendy image, particularly among youth. Despite Health Canada authorizing these pouches for adult smoking cessation, they're off-limits for under-18s. Dr. Laura Struik's analysis of 250 videos, totaling nearly 2 million shares, highlights how users portray pouches as seamless with daily life. The videos fail to address potential health risks like gum recession and heart problems from prolonged use. Struik suggests involving young people in policy discussions about these products. Health Canada is enforcing regulations on approved pouch brands due to concerns about unauthorized sales to minors.
December 02, 2025 by medicalxpress.com
From cessation to celebration: Nicotine pouches go viral on TikTok
UBC Okanagan research by Dr. Struik warns of the misleading trendiness of oral nicotine pouches pro…
10.60% of the adult population are current smokers. There are approximately 3.5 million current smokers in Canada 13.10% of men are current smokers but only 8.10% of women.
SOURCE: GSTHR
